What is Bounce Rate?
Bounce Rate, A horrific dream for SEO Experts that they don’t want to see in their analytics. Confused? Yeah let me explain simply Bounce Rate is defined as a ratio of websites per the time spent on each site.
- Bounce Rate = Number of Websites / Time Spent on each Page
There is a bunch of websites in the globe which are facing the problem of high bounce rate these days. Let me share my opinions on bounce rate and tricks how to reduce it.
Bounce rate is the internet marketing term which is used in web traffic analysis. It represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site.
In simple word, visitor opens a site and realized that he\she open wrong site and leave site only watching home page it is called a bounce rate. Bounce rate determined by the session timeout of the analytics tracking software.
Google analytics says high bounce rate is harmful to website and low bounce rate is fine for a website. Every website owner always tries to reduce their bounce rate of website. Google analytics judge the performance of your website on the basis of bounce rate.
Following are the reasons of High bounce rate:
- Click on a link to a page on a wrong site.
- Closing an open window or tab by mistake.
- Typing a new URL.
- Clicking the “Back” button to leave the site.
- Session timeout
10 Tips to Reduce Bounce Rate
1. Speed or loading time of a website
When your website takes more time in loading, visitor becomes bored and leaves your site only visiting homepage or minimum page. So you can speed up your website by optimizing your images, minify css and java script code, avoid using @import, reduce the number of http request and using some tools for testing page load times. If you are a WordPress user you can Make WordPress Website faster using some WordPress plugins. If you want to know more about How to make WordPress website faster checkout our previous post.
2. Avoid crazy pop-up advertisements
Pop-up ads are kind of an internet marketing strategy through advertisement to magnetize intention of internet user. Few crazy pop-ups agitate user experience so the user generally avoids to visit a website. But in rare cases these advertisements are helpful to the user.
3. Keeping your website fresh
If your blog posts are six months old and still showing up in search engine, visitors may not open your site. If you post a new blog every week or day it keeps your site fresh in the eyes of the visitors and the search Engine. Visitors spend most of the time on site for reading new blogs so it builds a good reputation among search engines also. Keeping your website fresh is a key factor in attracting new visitors – and keeping existing ones.
4. Simplify the language of the content
Doesn’t matter what the topic is but the language must be simple and readable to every visitor. If the language is more technical and complex, visitor doesn’t understand the actual moto behind it and it is like a stone tablet for the reader. In this case the visitor moves onto other Content and leaves boo boo behind. (Here my Boo Boo word means for Bounced) So visitor reads only one or two lines and goes back. After you have done that, consider adding a graphs, charts, diagrams and illustrations that make everything easier to understand.
5. Target your industry bounce rate
Try to reduce bounce rate without targeting a goal like a shooting in fire or undefined target. First you must target how much reduce your bounce rate according to your industry. Bounce rate is different in different industry. In affiliate and site that make money through advertisers wants to have a high bounce rate. So for some industry high bounce rate is fine and for some industry low bounce rate is fine.
Following are the average bounce rate for different industries
- One page leads generation micro sites (60 – 90%)
- News / Media (40 – 60%)
- Content blogs (40 – 60%)
- Lead generation (35 – 50%)
- eCommerce (20 – 40%)
- Service (10 – 25%)
6. Keyword strategy
Keyword strategy is also important for reducing bounce rate. After a six or eight month, you should do analysis of which keyword gain or loss popularity. You will also have to study on your current keyword as Trends and measure change over time. Keeping your keywords fresh will help keep your ads and landing page’s importance. Thus, you might be able to decrease bounce rate.
7. Homepage bounce rate
We have seen many times in analytics homepage have more chances to have a bounce rate than other pages. That could be because of two reasons.
1. When you put a link in your blog mostly you put a URL or a tag. Especially for inner pages you have a reason to direct the visitor for particular subject i.e. Contact Us Page etc.
2. But generally homepage or the landing page is ”URLized” just to direct the customer or the visitor to give an introduction of the website.
Now in case if a user comes to the homepage by the keyword of “web development” and your keyword for that page is PHP Web Development, but the user is after .Net services and your Services in PHP that doesn’t match the requirement. “That makes Boo Boo.” (I have explained Above)
8. Make a use of video/audio player
Now a day technology and graphics become more popular. People are more interested in using new technology. All product information available on the homepage is a good thing. However people are looking for unique and different. This is accomplished by making a use the of the video player on your site. Video player makes people interesting about your site. So a visitor stays on site for long and visiting more pages. But keep in mind one important thing, your video /audio player should not start automatically otherwise visitor become bored which leads to leave your site and enhanced bounce rate.
9. Add search box and sitemap
When a visitor is not able to find out he/she wanted in your site which leads to frustration in the mind of the visitor. Because of the frustration wrong perception built for your site and bounce rate is increased. This problem is solved by adding search box and a sitemap on the homepage.
10. Color contrast and design
The Contrast between colors makes your site attractive and interesting. Readers always need contrast. Though color contrast you can draw reader’s intention toward important parts of the page. Design is affected to whole user’s experience. Content must be attractive in term of graphical treatment. Design must keep attractive because it directly impacts on visitor’s perception about the quality of your business. So both color contrast and design is most important in reducing bounce rate of website.